The Toast Enterprise recently collaborated with The GELIEFT Bridal Couture brand (Teresa Joubert and Stephen van Eeden) to celebrate their first annual BIRTHDAY Shoot. The basic idea was to create a day where brides could wear their wedding gowns for ONE MORE DAY, our aim being that it would form part of Geliefts’ brand Development…The photo’s could then be used  for Media and marketing purposes, as well as offer the brides a fun day where they could be inspired and show off their unique style one more time.

We were approached by Gelieft with the concept, and of course we had to say “YES!” to the great opportunity. Toast and Gelieft have collaborated in the past, where we designed and developed the distinctive corporate Identity for GELIEFT-Bruid & Prêt-a-Porter. The positive response from both our clients towards the brand identity preempted that a future collaboration would be inevitable!

Gelieft envisioned the shoot to be a ‘celebration of womanliness in the ambiance of a beautifully styled setting’ Their inspiration derived from the concept of a ‘Muse’- the epitome of lady-like glamour with contemporary exquisiteness; she is confident, determined and sensually demure. The Toast Enterprise, then hand-selected all the necessary service providers for the shoot…

Gelieft invited 20 of their previous clients / brides to accompany their bespoke gowns and partake in this extraordinary day,as it would be the ultimate annual event for their past/previous brides to wear their beautiful wedding gowns again.

15 Brides and 3 Models were all effortlessly styled by freelance stylist Jane Kotze and 5 dedicated Hair and Make-up Artists.  Stills were photographed by 2 notorious photographers, Jan Ras and Guido Schwarz, and the detail of the day meticulously video-documented by Theunis Stofberg.

Floral Décor was created by “All Occasions at no.99″,  where furniture and Props were supplied by Detail Interior Design.  All confectionery delights were supplied by Louise Veldhuizen owner of Mila – The Cakeshop.

Event Management, Concept Development and Stationery: Marcelle Smith, The Toast Enterprise

Fashion and Creative Direction: Teresa Joubert and Stephen van Eeden, GELIEFT – Bruid & Prêt-a-Porter                                                           
Videography: Theunis Stofberg
Photography: Jan Ras & Guido Schwarz
Models: Marilet Kruger, Lucea van Huysteen, Ivanette Britz, Estelle Wasserfall, Carolise van Huysteen, Johannita Eksteen, Lize Marais, Carlien Coetzee, Michelle Louw, Jacolize de Villiers, Anneli Peters, Lauren Schoeman, Sanette Boer, Rina-Marie van Velden, Marlé Baard, Lauren Marais
Hair and Make-up: Jane Jessica Field, Nicola Loots, Melony Erwee, Shani Wehl, Anna Pepper
Venue: Eben-Haëzer
Floral Displays: All Occasions at no.99
Cakes and Confectionery: Mila, The Cakeshop

Lighting & Décor: Eurolux, Detail Interior Design, glassware by Mr. Price

Fashion Stylist: Jane Kotze
Jewelry and Accessories: Kim Boezaart, Jade Jewellers, Zuyda van Dyk (WOW), Lily Blue by Anina le Roux

The boxes were intricately designed for easy packaging, whereby the entire box can fold open in order to place the cupcake carefully inside without crushing the beautiful icing. The Cupcakes were decorated with Edible Gold Dust, Pearl Shimmer Balls and Mini Chocolate Eggs. The mini designer cakes are also made from premium quality chocolate, and are made with an extra moist batter as not to dry out. These cupcakes are also great for mini wedding cakes.

The guests arrived at around 7 o’clock in the morning for their breakfasts at Cafe Delicioux, a new favourite foodie spot with an incredibly lush menu. Serita, Owner and chef, served Salmon and Scrambled eggs, garnished with lemon, as well as freshly squeezed juices (such as apple & pear). This hotspot is definitely worth a try – with its vintage look and modern twists, be sure to make a booking as regular customers flock to claim their seats!

Clients should be impressed with your food products, but packaging is what will sell at face value.

Packaging includes your labeling and point of sale display.

Coined at the TOAST studio would be : Designer Sushi  & Swizzle sticks. We can customize your Cocktail Cutlery with a monogram or pretty icon. These are stunning enough for guests to marvel at!

Start a party with DIY Cocktail Kits – THIS is the new IT-Lucky Packet for grown-ups.We invented this UNIQUE idea as a hot trend forecast for summer – DIY kits can be transformed to suit your party needs, containing  from sweets, to recipes & ingredients, to snacks for a picnic…it’s up to you to decide!